Welcome to The New Prep, babe—where Blair Waldorf’s iconic style gets a Gen Z glow-up. Fresh off her latest step out in the Fashion Week in the March, Meester reminds us why she’s forever fashion royalty. Stepping out in a preppy houndstooth jacket that screams classic Blair with a modern twist, Leighton’s proving the Queen B aesthetic is timeless—and totally trending again. We’re talkin’ preppy, but make it savage. Crisp collars? Yes. Plaid skirts? Always. But now we’re mixing ‘em with chunky boots, oversized blazers, and headbands that say CEO of everything. Blair didn’t climb to the top of the Met steps to play nice, and neither did you. Serve attitude with every pleat and slay every hallway like it’s Fifth Ave. Gossip Girl who? You’re the main character now. XOXO—dress like it, babe. It’s Upper East Side royalty meets downtown cool, and honestly? We’re obsessed.
Ready to shut it down, Upper East Side style? Step out in a structured tweed blazer that screams CEO, layered over a cropped button-down because, hello, we’re mixing business and pleasure. Add a pleated leather skirt for that “I run this place” energy and knee-high patent boots to stomp out the competition. Top it off with an iconic quilted mini bag and oversized sunnies—because your future is too bright for haters. It’s giving Blair Waldorf that if she had TikTok… and trust, she’d run it. XOXO.
Image taken from elle.com.au
Serving major mysterious intellect vibes with a spicy twist. Layer a classic houndstooth vest over a sheer puff-sleeve blouse—because brains and drama are a killer combo. Pair it with an asymmetrical plaid skirt that says “I read Latin for fun,” and finish it off with chunky loafers and lace socks for that perfect vintage rebel energy. Toss on a structured top-handle bag to carry your secrets (and maybe a banned book or two). It’s giving dark, moody, and dangerously stylish—Blair Waldorf, but make it a brooding professor at an elite uni.
Image taken from elle.com.au
Why just sip tea when you can spill it—while looking this good? Step out in a puff-sleeve floral blouse that gives the main character energy, paired with tailored linen shorts that scream “effortless, but make it luxe.” Slide into dainty ballet flats (because comfort and cuteness can coexist), and don’t forget those pearl earrings—classic, like your taste in gossip. Top it off with a mini structured handbag to hold your phone, lip gloss, and secrets. Perfect for brunch dates where you serve lewk and side-eye. XOXO, brunch royalty.
Image taken from elle.com.au
Who says you can’t serve Upper East Side energy while sipping mimosas sky-high? Slip into a fitted argyle cardigan—buttoned up and worn as a top, because obviously—and pair it with high-waisted tailored shorts that scream “effortlessly rich.” Cinch it all together with a statement belt (because details matter, darling), add sleek slingback heels for that extra strut, and grab a structured mini bag to keep your secrets (and lip gloss) safe. It’s giving “casual,” but make it couture. Blair would totally approve—just don’t forget your oversized sunnies and savage comebacks!
Image taken from elle.com.au
Ready to serve elite vibes with zero effort? Slide into an oversized blazer—because power dressing never takes a day off—then throw on a pleated tennis skirt that says, “I might ghost you, but I’ll look cute doing it.” Layer it up with a fitted graphic tee for that off-duty model vibe. Chunky dad sneakers + tube socks? Duh. Comfort is key when you’re running the world. Finish with a mini shoulder bag (for your lip gloss and receipts) and sporty sunnies. It’s Gossip Girl meets Gen Z street takeover. XOXO, babe!
Image taken from elle.com.au
Darling, who needs a yacht when your outfit says first-class only? Slip into a striped sleeveless knit top that’s serving vintage Riviera vibes, paired with high-waisted white shorts tailored to perfection. Drape that navy blazer over your shoulders (because sleeves are optional when you’re this fabulous), and slide into espadrille wedges that whisper summer in St. Tropez. Top it off with oversized sunglasses big enough to hide from the paparazzi—unless you’re feeling generous. It’s giving regatta-ready, champagne in hand, and totally unbothered. XOXO, captain of the cool girls’ club.
Image taken from elle.com.au
Who says that prep can’t have a little edge? Channel your inner HBIC with a sharp leather blazer layered over a crisp white button-up—collar popped. Add a plaid tie for that private-school-gone-bad vibe and a pleated mini that’s giving detention-worthy. Sheer tights keep it classy, while pointed-toe ankle boots add that stomp-the-halls attitude. Top it all off with a black ribbon choker that screams sweet but savage. This is Gossip Girl but with more eyeliner and less approval. XOXO, the edgy queen you were always meant to be.
Image taken from elle.com.au
Business owners, it’s time to tap into the trend that’s rewriting preppy fashion for a new generation. Ready to give your business the Queen B treatment? Partner with a trusted clothing manufacturer and start curating collections that’ll have your customers channeling their inner Blair.
