When retailers buy their bulk orders from the top manufacturers, they do not get collections that are 100% unique! Why? Because these are the top manufacturers for a reason – they have a giant web of retail and distribution clients who are ordering from the same catalog, and it is not surprising if your contemporaries have the same designs that you have in your store.
So, what?
Any business, especially that dealing with clothing apparels, thrives in its uniqueness. If your retail athleisure apparel store is not unique from the one two blocks away, then no customer would feel the urge to come to you, if the other one is closer. This means that the total demand in the market will be divided according to the convenience of the consumers, because both of the sellers have similar products within a similar price range.
So, how does one get out of this business plateau and make a mark – drawing people out of their convenience and creating a market need for the store. According to the top manufacturers, there is just one easy way to do it – and it is through custom clothes.
When a retailer orders bulk from a wholesale custom wear manufacturer, they have the chance to suggest designs for their clothes – since these designs are suggested by the retailers themselves, it is 100% unique.
The top custom wear manufacturer will have a design team that will adapt the concept in accordance with the latest trends and then send it to the printing and manufacturing process, post the retailers approval of their rendition. This is how custom clothing is made and delivered in bulk.
Now, let’s take a look at some of the other advantages that this type of clothing poses –
Since custom clothing is generally ordered by private label retailers, they have better quality and make than regular clothing – just so these are more adjusted to the retail price that they are going to sell for. Also, these orders are always incorporated with the latest seasonal trends to ensure that customers are willing to pay the considerable difference between regular athletic apparel and designer athletic apparel (since that is how these will be marketed).
They add the necessary uniqueness that a retailer needs to attract crowds that are not going to stick to convenience. It adds an extra bit of demand into the stream and people who are enamored by these custom products will find their way to come where they get the best – in short, adding more value to the retailer name.
Custom clothing creates a brand presence like never before – now you are not just selling products designed by the retailer, but also ones where you have an active part in its creation.
With all of this, it is clear why retailers need custom made clothes for better business. Then what are you waiting for? From Australian wholesale clothing distributors to their American counterparts, everyone is stacking up on custom clothes, and you should too!
